Official Launching Showdown of Champions Kuala Lumpur 2008


Dato’ Sri Azalina Dato Othman Said

Minister of Tourism

at the Official Launching

Showdown of Champions Kuala Lumpur 2008

24th July 2008




Y.A.Bhg. Datin Paduka Seri Rosmah Mansor, Event Patron Showdown of Champions Kuala Lumpur 2008,

Y.Bhg. Datuk Hj Abdul Razak Latif, President LTAM,

Y. Bhg. Dato’ Mohamad Taufik Hj Omar, Chairman of LD Sports,

Mr Nick Freyer, Senior Vice President, Head of Tennis-IMG Asia

Y.Bhg. Datuk Datuk,

Members of the Media,

Ladies and Gentlemen.


On behalf of the Ministry of Tourism, Malaysia, I would like to thank the organiser for inviting me to speak at the Official Launching of Showdown of Champions Kuala Lumpur 2008.


Together, sports and tourism are global phenomena and have the capacity to influence and enrich our lives. The projected revenue spin-offs that come from aggressive marketing and increased retail sales from sports promotion, provide vast potentials to tourism and economy of the host country.


Today, more and more destinations are recognising this fact, including Malaysia, who has been pro active in the promotion of sports and tourism.


According to an APEC Report produced in 2001, it notes:

·        “an increasing tendency for special sporting events to be included as an integral part of tourism destination marketing strategies, with these events in effect becoming extensions of the region’s inventory of attractions.” 


·        “the development of a wide variety of ‘special events’ has become a central feature of the promotional strategy of many tourist destinations to retain and increase their tourism appeal”.


On that note, Malaysia has been gaining prominence in the region as a premier destination for sporting events. There are several reasons as to why others find Malaysia attractive. Among them are;


     ·        Political Stability, 

·        Value-for Money-Destination

·        Modern  Infrastructure

·        Excellent Communication Tools

·        World Class Accommodation

·        Unity in Diversity


Nowhere in the world is there a multi racial country like Malaysia where our people live in perfect harmony.

Visitors from abroad are often pleasantly surprised by the amount of tolerance and goodwill that Malaysians extend to each other. Malaysians have shown that, what a people so divided in their descent, religion and culture can achieve in unity.


Ladies and Gentlemen.


This November, Malaysia will host an exciting tennis event which features the some of the biggest names in the game. I believe the response this year will be even greater than that in 2007. The line-up is simply incredible and I am sure the fans will not want to miss out on it.


I am told that the organisers have made arrangements with the various international TV networks to have the event aired in at least 60 countries or more.  Millions of viewers will be tuning in to catch the action at the Putra Stadium. 


On that note, I urge the media, (both print and electronic), to strongly support the Showdown of Champions Kuala Lumpur 2008. Just as they did last year.  I am confident that sporting events such as this can help create awareness on the wonderful sights and sounds of beautiful Malaysia, and also showcase the potentials of Malaysia as a preferred sporting destination.


Ladies and Gentlemen,


Before I conclude, I would like to thank Y.A.Bhg Datin Paduka Seri Rosmah Monsor  for supporting the event.   My thanks also to LD Sports Sdn Bhd and IMG for their efforts in bringing top class events to Malaysia.


Thank you


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